Our Story
Built by Athletes, for Athletes
Athlete’s Journey helps current and former pros take control of their financial future, with support that understands life on and off the field.
We began with a podcast featuring legends like Johnathan Thurston, Robbie Farah, Bronte Campbell, Michael Long and Chris Lawrence sharing honest stories about money, mistakes, and life after sport.
Now, we’re more than a podcast. We’re a trusted starting point for athletes to build long-term wealth, led by athletes who’ve done it themselves, backed by finance professionals who’ve got your back.
Because the real game starts after the final whistle.
Robbie Farah
Director, Athlete Wealth Management
As Director of Athlete Wealth Management, Robbie is responsible for building and nurturing long-term relationships with athletes both domestically and internationally.
Drawing from his extensive rugby league experience from junior level to representative honours, he expertly guides athletes through the challenging and often unpredictable journey of reaching their highest potential.
Robbie's academic background in economics and his post sport career investments in property, hospitality, and mining enable him to stay ahead of industry trends and identify valuable opportunities. He effectively translates these insights to athletes, allowing them to focus on excelling in their sporting careers while making informed financial decisions.
Robbie’s proven track record of success, both on and off the field, positions him as an ideal mentor for athletes as they navigate their own journeys.
Jai Ayoub
Director, Strategic Partnerships
As the Director of Strategic Partnerships, Jai is responsible for cultivating and maintaining long-term relationships with key partners both domestically and globally. With expertise in identifying industry trends and opportunities, Jai collaborates with stakeholders to facilitate business needs and drive growth through strategic partnerships.
With a background in project and event management, Jai leads cross-functional teams and enhances the company's profile internationally. Jai has years of experience in dealing with multinational companies across various sectors such as Mining, Renewable Energy, and Technology, making him an invaluable asset to the organisation's continued success.
Johnathan Thurston
Ambassador
As an Ambassador, Jonathan Thurston brings a unique athlete perspective to conversations around financial awareness and life beyond professional sport. Drawing on his experience at the highest level of competition, Jonathan supports initiatives that encourage athletes to think early about their long-term financial wellbeing and post-career transition.
With a strong understanding of the short career span and intense demands placed on professional athletes, Jonathan helps promote the importance of education, informed decision-making, and engaging with qualified professionals. Through his ambassador role, he aims to reduce stigma around wealth management and help athletes feel more confident seeking appropriate, trusted advice to support their long-term security.
Chris Lawrence
Ambassador
As an Ambassador, Chris Lawrence brings the perspective of an athlete who spent more than a decade competing at the highest level of professional rugby league. Across a long career in the NRL, Chris experienced the discipline, pressure and standards required to perform in elite sport, while also navigating the realities of preparing for life beyond the game.
With a strong understanding of the short career window and unique challenges athletes face, Chris supports initiatives that encourage forward planning, personal development and strong decision-making. Through his ambassador role, he helps promote the importance of thinking beyond the playing field and building the foundations for long-term success after sport.
Our Promise
Together, we'll shape a resilient investment portfolio, empowering you to achieve and sustain your financial aspirations.
Our Vision
Our Mission
Integrity in Action
Client-Centric Focus
About
Athlete Wealth Management
Every athlete faces unique financial pressures: short careers, sudden income shifts, and the challenge of planning for life after sport. Athlete’s Journey exists to change that story, with a trusted plan built by those who’ve lived it. Here’s how we help you win off the field.
The Challenge
Athletes often earn well, but time, focus, and financial literacy are limited. With short careers and long retirements, many face financial stress after the game ends.
The Plan
We build tailored strategies that prioritise long-term security, even in volatile markets. Our expert advisors manage your portfolio across trusted asset classes, so you can focus on life, not market noise.
The Win
A wealth strategy built around you by people who understand your journey. With the right plan in place, long-term investing becomes not just smart but empowering.
Win The
Long Game
Your career is just the beginning.
Explore the roadmap that helps athletes like you build lasting wealth, purpose, and impact long after the final whistle.